Houstonian launches new nontoxic skin-care line
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Commenting on the acquisition, Kushagra Bajaj, chairman Bajaj Corp Ltd, said, “The acquisition of the NOMARKS brand by Bajaj Corp is a strategic move as it enhances our presence in the personal care market and gives us an entry into the skin care category. It widens the company’s position in the personal care sector as Bajaj Almond Drop Hair Oil is already the third-largest brand in the overall hair oil category.” He said the investment strategy for NOMARKS will be similar to that employed by the company for Bajaj Almond Drops Hair Oil and the objective will be to build a large consumer franchise for the brand. Bajaj Corp is known for its hair oil brands and is part of the Shishir Bajaj group which split from the rest of the Bajaj business family a few years ago and also has interests in sugar among others areas. It has brands like Bajaj Kailash Parbat Thanda Tel, Bajaj Almond Drops Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Shikakai Hair Oil and Bajaj Jasmine Hair Oil. With the acquisition of these brands, Bajaj Corp enters the Rs 8,500 crore large skin care category which grew by 12.1 per cent during FY13. The deal will add around 7 per cent to its annual revenues of around Rs 600 crore. Bajaj Corp’s scrip was quoting at Rs 238 a share, up 2.3 per cent in mid-day trades on the BSE in a strong Mumbai market on Thursday.
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Bajaj Corp to buy anti-marks skin care brand NOMARKS
The system includes three products intended for morning use: a cleanser (the JuJu Bar), a vitamin-C day serum (C-Firma Day Serum) and an SPF 30 sunblock (Umbra). For nighttime, there’s a makeup and impurity-removing cleanser (Pekee Bar); an overnight AHA-rich serum (T.L.C. Framboos Glycolic Night Serum) and a curative, rehab-for-the-skin oil (Virgin Marula Luxury Facial Oil), which also can be used anytime. Masterson, who has mild rosacea, tested the products on a panel of people with all types of problems and various skin tones. “I don’t believe in skin types; my products are for everyone,” she said. “They help with rosacea, make pores smaller, and even skin tone and hyper-pigmentation.” According to Masterson, the whimsical name stems from an old myth that elephants love to eat the fruit that has fallen from marula trees, and a fermentation occurs inside their stomach so the elephants become drunk. She acknowledges “Drunk Elephant” is unusual, but says she is happy with it.
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